Clim Studio collaborated with Facebook to help develop a visual language for the companies new “Major Life Events” tool.

Provided with 40 different categories (30 MLEs plus 10 based on emotions like gratitude or grief) Clim directed a team of designers and animators to create a series of emotionally charged and relatable GIFs, beautifully crafted to help communicate the moments in your life that mean something.

The nature of the project and having in mind where those loops needed to be (in the user’s feed) demanded us to pay close attention to the amount and style of animation.