Irish Independent ‘Weekend Escapism’
Aniverse (via Jelly) were tasked with creating films and posters as part of a campaign to encourage lapsed readers to welcome their weekend papers back into their lives. These pieces weren’t about the writers or features, but rather the feeling that comes with opening the paper and tuning into the weekend.?
When you open up papers on the weekend, you’re in your own little world – a timeless moment where it’s just you, your interests, and an opportunity to get reacquainted. Aniverse captured how to make that moment possible, by illustrating it and bringing the reader’s escape to life, in their house.
Client: Irish Independent