The Feelings for NHS
Niceshit partnered with McCann Health & Jelly London to develop this beautiful and very needed campaign. Supported by Laura Hyde Foundation, First Responders First is an initiative that was set up to support NHS healthcare workers on the UK front line.
Due to intense demands of their job, first responders were already a high risk group for mental health issues, such as depression and PTSD and COVID-19 has only made this situation worse…
The characters and lyrics were created based on interviews to a group of first responders who shared their stories with the McCaan team.
NiceShit
Agency: McCann Health
Client: NHS
Client: NHS
PROJECT SCOPE
2D Animation
3D Animation
3d Modelling
Character design
Post Production
Sculpting & Modelling
Texturing & Lighting
3D Animation
3d Modelling
Character design
Post Production
Sculpting & Modelling
Texturing & Lighting