Adult TV channel for Channel 4

How do you launch a TV channel that wants to attract grown-up viewers (35-55s), but in a way that doesn’t seem dull?

Created by THE HIVE’s Simon Veksner during his time at DDB, London, ‘Adult entertainment’ was a big platform idea that worked across everything from TV ads to T-shirts.

THE HIVE
Agency: DDB, London
Client: Channel 4
PROJECT SCOPE
Concept & Development
PROJECT STILLS
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