
Book of Names for Toyota
Love may come in many forms, but for U.S Hispanic Toyota owners, it’s definitely in the shape of their cars. From “Piñata” and “Gorilla” to “Magic Bus” and “Rocker,” guests have bestowed many imaginative names upon their vehicles to illustrate their special bond.
Toyota paid tribute to these inspirational guests through The Book of Names – a limited-edition, hardcover illustrated publication in which Molistudio was invited to contribute 2 pieces of artwork.
MoliStudio
Agency: Conill Saatchi & Saatchi, Miami
Client: Toyota U.S
Client: Toyota U.S
PROJECT SCOPE
Art Direction
Design
Illustration
Production
Type
Design
Illustration
Production
Type