Bookxcess for Leo Burnett

Together with Leo Burnett Kuala Lumpur, Sattu crafted this series of illustrations depicting well-known fictional characters trying something new, finding inspiration by reading outside their own genres. The campaign aims to target readers who do not usually buy books outside their familiar genres – A rather novel idea!

Sattu
Agency: Leo Burnett, Kuala Lumpur
Client: Bookxcess
PROJECT SCOPE
Illustration
PROJECT STILLS
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