
Bookxcess for Leo Burnett
Together with Leo Burnett Kuala Lumpur, Sattu crafted this series of illustrations depicting well-known fictional characters trying something new, finding inspiration by reading outside their own genres. The campaign aims to target readers who do not usually buy books outside their familiar genres – A rather novel idea!
Sattu
Agency: Leo Burnett, Kuala Lumpur
Client: Bookxcess
Client: Bookxcess
PROJECT SCOPE
Illustration