Hueso was approached to develop a brand design system for specialty coffee company, Flat & White.

Flat & White’s main image is a specialty coffee cup (flat white) and all of the secondary ones represent the best measure for each drink. The ® symbol embodies the idea that each cup has a purpose and its meant for a specific coffee drink.

As all of the elements come into composition, the brand grows into a visual system in which the customer is presented with a playful way to select a coffee and learn in the process of doing so.