Clim–Studio ideated and developed Marvin’s corporate character to help them stand out from their competitors. A huggable humanoid creature that will live across all their platforms and products.

Marvin is a behavioural health platform that provides customised mental health care for different professional identities. Marvin partners with hospitals like UCSF, Harvard Psychiatry, and UCLA to provide care for their employees and staff over telemedicine.

Creating Marvin’s ambassador was both fun and complex process. Clim and the team sketched and ideated different types of creatures. Ones more abstract than others, covering first a wide spectrum of possibilities. Marvin needed to feel approachable, a good listener, a helper but also a go-getter, uplifting and charming