Bringing the Bird to Birdsville for KFC

A unique cross-media brand activation

 

What better way to remind people of great tasting KFC than by showing others enjoying it for the very first time. To find those people could mean having to travel to somewhere like Mars, or alternatively, outback Australia. The aptly named Birdsville to be exact, the most isolated town in Australia and 685 km from the nearest KFC.

 

They say the journey is the destination, and there’s no better example of that than here. To get us all the way to Birdsville Big Red Bash music festival, we built the Colonel, a dynamic, customised food and production vehicle like no other.

 

The Result

Two thousand kilometres, a whole bunch of content, social activations and several TVC’s later we have a successful, fully-integrated brand campaign. The estimated total Facebook reach was 2.5 million, with 692,311 engagements. Instagram reach totalled 223,847.

THE HIVE
Agency: Ogilvy, Sydney
Client: KFC
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