HBO brought Superestudio in to develop the rebrand of HBO Plus. It was paramount to convey the evolution of the channel, linking it to the digital world and function of the HBO GO app.

Within the new HBO+, communication is only based on what’s coming up next. Waiting is no longer an option. Immediacy is expected by everybody. So with this insight, the team crafted the branding around the creative platform, AHORA! (NOW!)