Channel Re-Brand for TMC
Superestudio was commissioned to develop the rebrand of the traditional French channel TMC. For the cooler and smarter new direction, they created the “Twist”, an unexpected accent that reflects an attitude for the whole channel: The classic elegance and stylish luxury with a bit of disruption; i.e. a sans-serif font with a calligraphic brush stroke; or a suited guy with sneakers.
Client: TF1 Network, France