NiceShit were invited to develop a series of three animated TV spots to help the well-known West coast wine company to expand upon the visual aesthetic and personality of the brand for their very of-the-times Summer 2020 campaign to raise awareness and excitement around their new single-serving aluminium bottle products and get them in peoples shopping carts this Summer.

One of the main challenges of these spots was to integrate the photos of the aluminium bottles into the animation, especially in the transition to the bottle in the end. The characters who inhabit the land behind the mountain on the new product labels were revealed in a zoom-out-spin at the end. For this, we shot a 360? of the three bottles to then seamlessly integrate into the animation.