With obesity increasingly a problem in countries such as Saudi Arabia, the leading food and beverage conglomerate in the Middle East, Almarai, put out this visually surprising pre-Ramadan ad. It was part of a corporate social responsibility (CSR) campaign for Almarai milk and features an obese cheetah giving chase to a zebra, unsuccessfully. 

Laposta created the cheetah and other animals entirely in 3D and shot the background plates in a part of Chile that has an amazing likeness to the African Savannah.