Cops for VW Polo

THE HIVE’s Simon Veksner won the Cannes Grand Prix in print for VW Polo, titled ‘Cops’. It was the most-awarded print ad worldwide in 2004 and is regarded as the most-awarded print ad of all time.

THE HIVE
Agency: DDB, London
Client: Volkswagen
PROJECT SCOPE
Creative Concept
PROJECT STILLS
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