
Cops for VW Polo
THE HIVE’s Simon Veksner won the Cannes Grand Prix in print for VW Polo, titled ‘Cops’. It was the most-awarded print ad worldwide in 2004 and is regarded as the most-awarded print ad of all time.
THE HIVE
Agency: DDB, London
Client: Volkswagen
Client: Volkswagen
PROJECT SCOPE
Creative Concept