To position MTV as an understanding ally for teens unaware of the dangers of HIV, THE HIVE’s Paul Suters wrote a film spreading a positive message that you can have more sex and more fun, when you wear a condom.

This was brought to life through a disarmingly simple tale of a dog called Dick, with a special suit that allows him to explore as many holes as he likes. This colloquial film rolled out across MTV’s channels and social media globally, reaching markets where sex-ed is traditionally banned.

The film was shortlisted at Cannes and also received 2 in-book entries at One Show.