Don’t blame the Clothes for Womanity
Every eleven minutes, a woman is raped in Brazil. To add insult to injury, one in three of the population believes it’s the woman’s fault. Furthermore, 30% blame what the woman is wearing rather than the rapist.
J Walter Thompson tasked the team at Pict Studio to craft the campaign for them which won the agency a Graphite pencil at D&AD and a Cannes Lion finalist.
Client: The Womanity Foundation