Don’t F*CK The Oceans for MTV
Africa agency approached Pict Studio to collaborate on the MTV project “Don’t f*ck the Ocean. Do it with yourself”. The campaign objective was to draw attention to the huge quantity of plastic waste found in the oceans by creating a series of limited edition dildos made from plastic removed from the ocean.
The campaign was shortlisted for two Cannes Lions.
Pict Studio
Agency: Africa, Brazil
Client: MTV
Client: MTV
PROJECT SCOPE
Design
Illustration
Production
Illustration
Production