Don’t F*CK The Oceans for MTV

Africa agency approached Pict Studio to collaborate on the MTV project “Don’t f*ck the Ocean. Do it with yourself”. The campaign objective was to draw attention to the huge quantity of plastic waste found in the oceans by creating a series of limited edition dildos made from plastic removed from the ocean. 

 

The campaign was shortlisted for two Cannes Lions.

 

Pict Studio
Agency: Africa, Brazil
Client: MTV
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