Don’t look away for Orbis

‘Don’t Look Away’ is an emotional, interactive web experience showing a boy seeing for the first time after eye surgery. 

 

Using eye detection within the webcam, it demonstrates the importance of paying attention to our campaign message and shows how the simple act of ‘not looking away’ can dramatically improve a life. When the user looked away, the screen turned to darkness. But when the user made eye-contact with the screen, the darkness disappeared allowing users to see the world through the eyes of the young patient. 

 

The project was creative directed by THE HIVE’s, Paul Suters. It received a Cannes Lion Finalist, FWA Site of the Day, and recognition at Google Creative Sandbox, among others.

 

THE HIVE
Agency: Ogilvy HK, China
Client: Orbis
PROJECT SCOPE
PROJECT STILLS
BACK TO PROJECTS

Talk to us about your next project

Regardless of how large or small your project is we’d love to brainstorm and partner with you to find a brilliant solution.

WORK WITH THE HIVE EXPLORE MORE BY THE HIVE