Nice Shit Studio was invited to breathe life into Ketel One’s all-new worldwide campaign “Drink Marvellously”.

In order to create something “distinctive and own-able,” the team developed a bespoke brush in Photoshop – a”pencil-style line with all sorts of human imperfections meant to mimic a hand-drawn stroke, that varied depending on the pen inclination and pressure.

With such an imperfect and hand-made style the Nice Shit’s main focus was on the acting and timings in the scenes as they wanted to communicate as much expression possible with very few and detailed movements, creating a bespoke and functional animated universe that has become an iconic and long-running look for the brand.