The oval, it’s the shape where competitive sports lives, breathes and battles. This was the basis for Superestudio’s On-Air worldwide branding production for Fox International’s Sports channel.

Working closely with the Fox creative team Superestudio crafted “The Oval System,” – a graphics pack that displayed digital gymnastics based on the logo. The logo/stadium splinters, slices, dices, spins, and then re-attaches. The steely shapes thrillingly become airborne as stacking assemblages and land as the perfect logo.