The Challenge

iiNet is constantly upgrading their customers lives with the latest in technology but wanted to show that they are conscious of old technology being disposed of in a sustainable way. iiNet wanted to prompt people to think and talk about where their old phones, modems and tablets end up. The target was broad, encompassing all attendees at Sculpture by the sea as well as the FB community.

The Idea

With the help of renowned local Bondi sculptor Dion Horstmans, we designed and built a huge 3.5-metre tall dinosaur labelled ‘Giig-a-saurus’ from recycled steel and over 1500 brightly coloured ‘extinct’ computer modems and home phones.

Created live over the course of the exhibition the sculpture enlisted the help of school children participating in the Schools Education Program. The final Giig-a-Saurus was exhibited prominently in Tamarama Park within the main Sculpture By The Sea Exhibition.

The Outcome

600,000+ visitors to the annual exhibition came face-to-face with the Giig-a-saurus at what was, for many visitors, the starting point of their ‘sculptures walk.’
The recycled artwork was posted by 27,467 Facebook fans and reached 13,441 Twitter accounts via photos, video and updates from the event.

It was also a shortlist at Cannes in the Brand Experience and Activation Category.