A creative collaboration between Clim, & Facebook Factory, a series of fun educational videos that utilize live-action, cel animation, and 2D character & design components to communicate a tangible sensibility to the spots.

Clim wanted to infuse the project with fun concepts that people would really connect with while making sure to not distract from Facebook’s main message.

Simplicity was one of the main characteristics Clim tried to achieve, and once they nailed down the pattern they could identify the places for a little entertainment.