Light Up Your Heart for Banco De Chile
Once again Believe joined forces with Y&R to shape this brand new story of light and hope for the Banco De Chile Telethon.
The idea behind the campaign was to turn on a light, igniting the hearts of Chileans towards the cause.
The campaign increased donations by 75% and scooped a Silver Effie for social marketing in the process.
Client: Banco de Chile
Texturing & Lighting