Light Up Your Heart for Banco De Chile

Once again Believe joined forces with Y&R to shape this brand new story of light and hope for the Banco De Chile Telethon. 

 

The idea behind the campaign was to turn on a light, igniting the hearts of Chileans towards the cause.

 

The campaign increased donations by 75% and scooped a Silver Effie for social marketing in the process.


				


				

			


			


				


											
Believe

					
					

						Agency: Prolam Y&R
						

						Client: Banco de Chile					


				


				


					
PROJECT SCOPE


					

						3D Animation
3d Modelling
Character Development
Direction
Post Production
Production
Rigging
Texturing & Lighting
					


				


			


			


			


			
			


			


						

				
PROJECT STILLS

									
				
				


			




			
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