MOSH, Men’s health, made easy.
A 50’s & 60’s animation revival for Australian health company MOSH.
Men are usually eager to fix things – the squeaky door, that flat tire – it provides a sense of achievement. But when something feels hard to fix, we tend to ignore it and that only leads to feelings of inadequacy. Feelings that can be easily fixed with Mosh.
Inspired by the cartoons from back in the day and through smart and conceptual humour we developed this hilarious TV campaign: carefully crafted with expressive inky brushes full of imperfections and a human feel.
We had a blast working on this series of clever yet very funny spots, using real-life analogies to tackle some men’s most tabú issues such as hair loss and erectile dysfunction.
Agency: Royals, Sydney