ID’s for Nat Geo

How to make a NatGeo logo transformation from small to large, without changing the scale and in a continued sequence shot? This is what Superestudio did for this new NatGeo ID campaign, which mixes live-action with post-production. The brief asked that the brand be perceived as something giant, grand, and spectacular!

 

The Nat Geo ID’s went on to win 2 x PromaxBDA Global Silver Awards, 1 x PromaxBDA Latam Gold Award, 1 x PromaxBDA Latam Silver Award, 1 x PromaxBDA Latam Bronze Award.

 

Superestudio
Agency: { }
Client: National Geographic Channel International
PROJECT SCOPE
3D Design & Animation
Art Direction
Concept
Live Action
Production
PROJECT STILLS
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