ID’s for Nat Geo
How to make a NatGeo logo transformation from small to large, without changing the scale and in a continued sequence shot? This is what Superestudio did for this new NatGeo ID campaign, which mixes live-action with post-production. The brief asked that the brand be perceived as something giant, grand, and spectacular!
The Nat Geo ID’s went on to win 2 x PromaxBDA Global Silver Awards, 1 x PromaxBDA Latam Gold Award, 1 x PromaxBDA Latam Silver Award, 1 x PromaxBDA Latam Bronze Award.
Client: National Geographic Channel International