“Now You Can” for Westinghouse
Why does this kitchen appliance category continue to do the same type of ad with model families, who don’t look like they eat, in whiter than white kitchens that don’t look like they’re used? Westinghouse had something different to say and we were determined to help them say it differently.
Working alongside Connecting Plots Sydney, we developed the creative, art direction and also produced the music and sound design to give these films a slightly whimsical edge as a way of making the films stand out from traditional White Goods campaigns.
If you want to see a kitchen appliance campaign that breaks convention, with Westinghouse Now You Can.
Music & Sound Design