“Now You Can” for Westinghouse

Why does this kitchen appliance category continue to do the same type of ad with model families, who don’t look like they eat, in whiter than white kitchens that don’t look like they’re used? Westinghouse had something different to say and we were determined to help them say it differently.

 

Working alongside Connecting Plots Sydney, we developed the creative, art direction and also produced the music and sound design to give these films a slightly whimsical edge as a way of making the films stand out from traditional White Goods campaigns.

 

If you want to see a kitchen appliance campaign that breaks convention, with Westinghouse Now You Can.

THE HIVE
Agency: Connecting Plots, Sydney
Client: Westinghouse
PROJECT SCOPE
Art Direction
Creative
Creative Direction
Music & Sound Design
PROJECT FILMS
PROJECT STILLS
BACK TO PROJECTS

Talk to us about your next project

Regardless of how large or small your project is we’d love to brainstorm and partner with you to find a brilliant solution.

WORK WITH THE HIVE EXPLORE MORE BY THE HIVE