Penguin Books

Did you know that about 1 million new books are published each year in the US, but less than 1% sell over 5,000 copies? With half of all book sales now happening online, our beloved in-store browsing is on the decline.

Niceshit was thrilled to work on a dream project for Penguin Books and Meta via BBDO. Each of the three films created has its own unique style, inspired by the author and story, with a look that feels straight off the page…and encourages book lovers to return to stores.

Penguin Books
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