Working alongside Havas Sydney we were commissioned to help them develop 7 unique 3D characters showcasing the everyday germs that Pine O Clean can get rid of. The team wanted to treat the illustrations as portraits and up the ‘germ’ factor on each of the 7 images to showcase how dirty and smelly our clothes can get in our daily lives.  

The detail needed to be high as the agency wanted to use these static images as visual assets in a suite of animated social films. Using them as both wides and extreme close-ups, zooming in and panning around the images.   

2D character design by Jonas Mosesson via Honeymill