Florencia Tellado is a Buenos Aires-based Milliner and Stylist. Well known for her original and extravagant pieces.

Hueso was tasked with designing and developing a campaign for Florencia Tellado with an almost entirely open brief. Hueso’s design approach was to draw influence from Flor’s initial concept sketches and reinterpret her drawing style into something clean and elegant using a combination of 2D vector illustrations in conjunction with 3D photographic elements.