Retail Videos for Nike React
To communicate the feeling of NIKE REACT technology, Nike Global launched a series of videos for Nike’s worldwide retail shops, that highlights the feelings of seven athletes when they describe running in ‘React’ for the first time.
Dante Zaballa collaborated with good friend and fellow designer, Juan Molinet and support animator Ezequiel Torres, to help transport our athletes into a fantastic land populated by the soft springy characteristics of NIKE REACT.
After this first global campaign, Nike China asked the team to join its campaign with three more videos for Asia.
Here’s how Elaine Thompson, Andrew Bumbalough, Kylian Mbappé, Simone Biles, Manqui-Ge and Qiao Xin felt like.