Retail Videos for Nike React

To communicate the feeling of NIKE REACT technology, Nike Global launched a series of videos for Nike’s worldwide retail shops, that highlights the feelings of seven athletes when they describe running in ‘React’ for the first time.

 

Dante Zaballa collaborated with good friend and fellow designer, Juan Molinet and support animator Ezequiel Torres, to help transport our athletes into a fantastic land populated by the soft springy characteristics of NIKE REACT.

 

After this first global campaign, Nike China asked the team to join its campaign with three more videos for Asia.

 

Here’s how Elaine Thompson, Andrew Bumbalough, Kylian Mbappé, Simone Biles, Manqui-Ge and Qiao Xin felt like.

 

 

 

Dante Zaballa
Agency: Wieden & Kennedy, Global / Curious Beast
Client: Nike
PROJECT SCOPE
Animation
Art Direction
Design
Direction
PROJECT FILMS
PROJECT STILLS
BACK TO PROJECTS

Talk to us about your next project

Regardless of how large or small your project is we’d love to brainstorm and partner with you to find a brilliant solution.

WORK WITH Dante Zaballa EXPLORE MORE BY Dante Zaballa