Rebrand for The Bubble

The Bubble is an English speaking news website aimed at foreigners living in Argentina. Hueso was commissioned to develop a new image for The Bubble, from its logo, typography, colour, website design and animation.

 

Hueso’s design solution honours the journalist roots by taking inspiration from old-school typewriters. The rounded edges of the type, mimic the ink bleed that the old machines used to do. The rest of the design system focuses on a bright use of colour and a clean layout to embrace the present and de-clutter all the information.

 

Hueso Studio
Agency: Selva
Client: The Bubble
PROJECT SCOPE
Art Direction
Brand Development & Rebranding
Brand Style Guides
Logo & ID Systems
Production
Strategy
Website Design & Development
PROJECT STILLS
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