‘Simple as’ for PayID
PayID – a new service created by the Australian banking industry is designed to make payments simpler.
A multi-million dollar national campaign, with a complex message to deliver, for 13 usually competitive financial institutions (including the 4 big banks). It was a big brief.
This ‘Simple as’ campaign, uses a talking head – a talking goldfish head, to get our message across and got signed off by all parties in round one.
The campaign highlights the goldfish moment that many of us can have when trying to remember a BSB and account number. But with PayID, customers nominate something easy to remember, like your phone number or email address, that can be linked to your BSB and account number. Then when someone owes you money, you simply get them to pay it to your PayID and the banks will automatically direct the money into your account.