KraveBeauty wanted to press reset on the excess in the industry through a global Skincare campaign aimed to inspire other beauty brands to commit to responsible production and encourage consumers to shop intentionally. Niceshit in Collaboration with Universal Favourite, Sydney crafted the campaign which tells the story of Slowdown Skincare through the allegory of the hare and the tortoise. 

Niceshit carefully crafted a world of simplified characters, leaving them with just the needed features to be recognised and combined hand-drawn outlines with a mix of textures, aiming for human imperfections as the drew frame after frame – getting as far away as possible from the digital, business-looking world as they could.