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Slowdown Skincare

KraveBeauty wanted to press reset on the excess in the industry through a global Skincare campaign aimed to inspire other beauty brands to commit to responsible production and encourage consumers to shop intentionally. Niceshit in Collaboration with Universal Favourite, Sydney crafted the campaign which tells the story of Slowdown Skincare through the allegory of the hare and the tortoise. 

 

Niceshit carefully crafted a world of simplified characters, leaving them with just the needed features to be recognised and combined hand-drawn outlines with a mix of textures, aiming for human imperfections as the drew frame after frame – getting as far away as possible from the digital, business-looking world as they could.

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NiceShit
Agency: Universal Favourite / Sydney
Client: KraveBeauty
PROJECT SCOPE
2D Animation
Character design
Direction
Illustration
PROJECT FILMS
PROJECT STILLS
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Regardless of how large or small your project is we’d love to brainstorm and partner with you to find a brilliant solution.

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SYDNEY, AUSTRALIA

Paul Bennell
Founder, Creative director
E: paul@thehoneymill.com
Skype: Paulbennell

SYDNEY, AUSTRALIA

Ben Adams
Executive producer
E: producer@thehoneymill.com

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