Taste Explosion for Coke

Hueso was invited to pitch on a Coke campaign via Partizan Films. ‘Taste Explosion’ was a Chinese campaign that explored the sensations unleashed by drinking Coke with regional cuisine.

 

Hueso’s idea for the pitch was to create an orchestrated musical piece in which the fireworks transformed into recognisable shapes, like food and dragons with the coke’s bottle surrounded by this explosive experience.

Hueso Studio
Agency: { }
Client: Coca-Cola / Fanta
PROJECT SCOPE
Art Direction
Concept
Illustration
Storyboarding
PROJECT STILLS
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