Celebrated artist, Betrayal_Junkie, commissioned Molistudio to help him bring his artwork to life as part of a marketing campaign to promote H&M’s collaboration with Zara Larsson and her new fashion line.

Molistudio designed mixed media collages from lo-fi internet material and high-end 3D elements to create a stunning piece of animated content designed to disrupt the transmission of the H&M NY Times Square stores, replacing it with a digital universe of pale pink and adorable animals.