“Tired of Waiting” for MyPayNow

Design & Branding Agency, 40/40 Gold Coast, entrusted Honeymill to help create and produce a new campaign for their client MyPayNow, a new service that allows Aussies to access their wage early.

 

Directed by Dave Klaiber, the spot is set to the 1965 hit, ‘Tired of Waiting for You’ by The Kinks and shows scenarios of people dealing with the frustration of waiting – a pregnant woman uncomfortably waiting for her baby to arrive, a young kid anxiously awaiting a text from his girlfriend, a beached yachtie waiting for the tide to come in, and a shopper who realises she doesn’t have enough funds in her account to grab that discounted designer handbag – that is until MyPayNow comes to the rescue.

Dave Klaiber
Agency: 40/40 Creative, Gold Coast
Client: MyPayNow Australia
PROJECT SCOPE
Art Direction
Creative
Direction
Music Licensing
Production
PROJECT STILLS
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