Tough Clothes for Kadu
This shockingly bloody ad titled ‘Shark’, took the press and poster Cannes Grand Prix and was nominated for a Silver D&AD pencil. The tagline: “Tough clothes by Kadu-Triple stitched. Strongest materials available. Homegrown and sewn.”
The ad also won wide media coverage, since it coincidentally ran at the same time two surfers were mauled and killed by sharks. The company never considered pulling the ad, instead, revelling in its timeliness.
The campaign also scooped a swag of awards including 2 D&AD in-book, 1 London International (Winner), 3 Bronze Award, Australia, 1 Silver Asia Pacific Advertising Festival (Television), 1 Cannes Lion Finalist (Television), among others.