WaveKnit for Mizuno

Never one to shy away from a creative challenge, PICT Studio took on the responsibility of bringing to life the MOMA agency project for Mizuno WaveKnit, a revolutionary new running shoe made of thread.

 

PICT studio was commissioned to produce a large all-thread ad, made by hand, to reinforce the concept of a 100% stitched running shoe. 

 

The campaign picked up a Cannes Bronze Lion

 

 

Pict Studio
Agency: MOMA, São Paulo
Client: Mizuno
PROJECT SCOPE
Photography
Production
Special Build
PROJECT STILLS
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