Weapons for Pehuén Books

Chile has the highest tax on books in the world while the military arsenal is tax-free. To draw attention to this ironic tax, Lamano partnered with Pehuén Books and Y&R, Santiago to craft a campaign of CG illustrated weapons engraved with the names of popular novels.

Lamano Studio
Agency: Y&R, Santiago
Client: Pehuén Books
PROJECT SCOPE
3d & cgi Illustration
Production
PROJECT STILLS
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