Yuzu TV for DraftFCB, Mexico
In Mexico, when young people are bored, they tend to say ‘Cree Cree’, emulating the cricket sound. That’s the insight on which DraftFCB built the campaign character. Every time you are bored, the cricket appears aiming at keeping you entertained. Unfortunately, our well-meaning cricket only makes boredom more unbearable, unless you have Yuzu TV, of course.
Laposta’s team of VFX artists were tasked with sculpting the cricket in 3D, adding lighting and texture and then via compositing techniques, placing the cricket into the live action plates.
Client: Yuzu TV